PPC Reference Marketing Management

Well, it finally happened, it’s an industry first, and SEOMoz are behind it. Back in January, I participated in a survey that was aimed at profiling the spending, confidence, and practices of SEO professionals. The results of the survey which SEOMoz claim involved some 3000 SEO Pros, are mostly what I expected, but there’s a few gems in there that demonstrate concensus where speculation otherwise prevailed.

Their detailed overview and question specific commentary are all worth a read. They’ve made the results (expressed numerically) available as csv or SQL downloads, though I encourage all interested parties to visit SEOMoz, and read the article in context.