PPC Reference Marketing Management

Pay Per Click Advertising is simply a form of advertising where the advertiser pays a given sum per click thru from the publisher site to their site. Publishers benefit from this by receiving either the whole ppc amount, or a percentage of what the advertiser pays to the respective PPC program.

Underlying the PPC process however are 2 critical principles of operation. They’re critical, because unlike CPA or Cost Per Action, a lead doesn’t need to be generated, nor an action of any sort performed except the click itself - the end user may click through to an advertisers site, then move on, which of course is useless to the advertiser.

Each week (or thereabouts) we plan to feature a new ppc alternative to Adsense and this week it’s Bidvertiser, which, assuming you’re actually viewing our website, can be seen in the right hand column of our home page, or just underneath the title of this post if reading it exclusively.