PPC Reference Marketing Management

Browsing Shoemoneys website the other day, I came across a post by Ian Fernando that I thought would really add value to anyone undertaking a PPC campaign for christmas. Whether driving traffic to a FeedFront, a PPC minisite, or full blown ecom site, this article is worth a read.

I don’t go for the usual spin, instead preferring the nuts and bolts approach that I can verify for myself. Here’s the main traffic sources discussed - and remember, after about a week of work, he’s driving around 2K visitors per day, not a bad effort AT ALL. He’s spending money on Adwords, using Craigslist Classifieds and Social Media Networks.

He’s also explained in comprehensive detail what his approach is. You can find the article on Shoemoneys blog here

Today I had a friend call me to tell me he was working on a new site for a client, and that I might be interested as I’m into SEO & SEM. He arranged a quick look at the site for me (still in development), and to put it simply, I was impressed.

Basically, it’s a reverse auction site for SEO & SEM pros, and it’s got some seriously kick-ass features that I’ve never seen before in a services auction site.

Off the Pay per Click radar for a while, I’ve been busy working on a new project. It’s time to take a quick look around and blow the dust off the server..

While browsing last week, I came across an interesting site. The site is clearly designed as a promotional tool for the various interests of its operators, and indeed the commentary attempts to steer readers toward whatever they happen to be pushing. But the interesting side of the site is the commentary on their PPC campaigns, and how they approach quality scoring, keyphrase selection reduction, and how they ultimately reduce CPC.

Pay Per Click Advertising is simply a form of advertising where the advertiser pays a given sum per click thru from the publisher site to their site. Publishers benefit from this by receiving either the whole ppc amount, or a percentage of what the advertiser pays to the respective PPC program.

Underlying the PPC process however are 2 critical principles of operation. They’re critical, because unlike CPA or Cost Per Action, a lead doesn’t need to be generated, nor an action of any sort performed except the click itself - the end user may click through to an advertisers site, then move on, which of course is useless to the advertiser.

Over the easter break, PPC Reference will be visiting five (5) blogs and depositing EASTER EGGS in their comments. Popular in the SEO/SEM sectors, they’ll include Matt Cutts blog, Shoemoney, and Tech Crunch to name a few.

The easter eggs will be passwords that grant access to our easter eggs pages here on PPC reference which contain highly profitable, virtually non-competitive keyphrases (from an SEO perspective) that are ready to turn a quick buck via Adsense, Afilliates, or arbitrage.

We’ve done the crunch work - all you have to do is find them. Each easter egg will be released to the first 7 distinct IP addresses to ensure recipients get a fair go.

This post will be updated as we progressively gather data on PPC PROFFESIONALS around the globe and may evolve into a directory; though for now its intended as a quick reference for anyone seeking proffesional PPC consulting services. Keep in mind that PPC professionals can extend not only to consultants providing internet marketing advice, but to those offering Pay Per Click training & workshops.

If you would like to be included in this list, leave a comment remembering to provide your location, and contact details. The objective of this list is to provide a reference for people seeking PPC Consultants or guidance. Note that those who respond to both our PPC Advertising Firms post within the designated period, and comment on this post, will be hilited accordingly.

It recently came to my attention that there are three undercapitalized PPC related key phrases. These are PPC ADVERTIZING FIRM, PPC ADVERTIZING COMPANY, and PPC ADVERTIZING SERVICES. Notice of course the spelling, which is a deviation from the correct way to spell these terms being PPC ADVERTISING FIRMS, PPC ADVERTISING COMPANIES, and PPC ADVERTISING SERVICES. Now I could be a little less verbose in the way I’m presenting these terms, however I’ve done this all quite deliberately.

I recently uncovered a plot to take over the world - well, not quite the world, but I’m sure thats what you’re up to. Republishing my information like that is just downright wrong ! And outranking me like that for my own keywords - outrageous !

I recently received a DMCA complaint from Google where a third party was claiming that one of my sites was reproducing their content without their permission. Moreover, the site was reproducing others content too ! - I really couldnt help but laugh. Initially, I went looking for an email I might have missed, or some other indication that I had in fact received a complaint from the complainant via normal channels. But of course, contrary to their claims - no such communication had taken place.

I decided to profile a number of PPC vendors/affiliates today, just to ensure the info I have to hand is correct. This is of course a major departure from what they actually publish.

In fact, sifting through the bullshit is like researching the latest & greatest SEO practices.. 90% waste of my time, 5% indirect waste of time and 3% a qualified ‘investigate further’. I suppose its like the old saying ‘you get what you pay for’, but still, I like to think theres a little truth in the usual marketing banter of PPC vendors.

The title can be a bit misleading, especially since we’re talking about providers of PPC advertising who represent advertisers.

I recently found myself looking around for lucrative PPC publisher opportunities, and found several interesting resources. Among them were two sites in particular that featured comparison tables in a sensible, productive way (Search Engines FAQ and Help Island).

The information was laid out nicely, and certainly up to date, so I bookmarked them and moved on. It then occured to me that I could simply collect data from a variety of sources and maintain it myself at a seperate website, making life easy for me, and inviting commentary/dialog from others.