PPC Reference Marketing Management

Off the Pay per Click radar for a while, I’ve been busy working on a new project. It’s time to take a quick look around and blow the dust off the server..

While browsing last week, I came across an interesting site. The site is clearly designed as a promotional tool for the various interests of its operators, and indeed the commentary attempts to steer readers toward whatever they happen to be pushing. But the interesting side of the site is the commentary on their PPC campaigns, and how they approach quality scoring, keyphrase selection reduction, and how they ultimately reduce CPC.

I recently visited Shoemoneys blog (one of my favs) to take a look at what he’s up to today. Lo and behold, his latest post was one of those no bollox types that cuts to the crunch. Titled 5 ways to make passive income on your Website, he’s describing the good and bad aspects of 5 specific methods.

He covers Affiliates, Contextual, Donations, Subscription, and Direct Ad Sales. These are only 5 of literally dozens, but he provides that all elusive lowdown we’re always after. He’s successfull enough to have a valid perspective, and his style, while unpolished, is far more informative and useful than most out there (like I said, one of my favs).