PPC Reference Marketing Management

I recently visited Shoemoneys blog (one of my favs) to take a look at what he’s up to today. Lo and behold, his latest post was one of those no bollox types that cuts to the crunch. Titled 5 ways to make passive income on your Website, he’s describing the good and bad aspects of 5 specific methods.

He covers Affiliates, Contextual, Donations, Subscription, and Direct Ad Sales. These are only 5 of literally dozens, but he provides that all elusive lowdown we’re always after. He’s successfull enough to have a valid perspective, and his style, while unpolished, is far more informative and useful than most out there (like I said, one of my favs).

I decided to profile a number of PPC vendors/affiliates today, just to ensure the info I have to hand is correct. This is of course a major departure from what they actually publish.

In fact, sifting through the bullshit is like researching the latest & greatest SEO practices.. 90% waste of my time, 5% indirect waste of time and 3% a qualified ‘investigate further’. I suppose its like the old saying ‘you get what you pay for’, but still, I like to think theres a little truth in the usual marketing banter of PPC vendors.