Pulling Christmas Traffic Cost Effectively

Browsing Shoemoneys website the other day, I came across a post by Ian Fernando that I thought would really add value to anyone undertaking a PPC campaign for christmas. Whether driving traffic to a FeedFront, a PPC minisite, or full blown ecom site, this article is worth a read.

I don’t go for the usual spin, instead preferring the nuts and bolts approach that I can verify for myself. Here’s the main traffic sources discussed - and remember, after about a week of work, he’s driving around 2K visitors per day, not a bad effort AT ALL. He’s spending money on Adwords, using Craigslist Classifieds and Social Media Networks.

He’s also explained in comprehensive detail what his approach is. You can find the article on Shoemoneys blog here