Quality Score & PPC Campaign Tips

Off the Pay per Click radar for a while, I’ve been busy working on a new project. It’s time to take a quick look around and blow the dust off the server..

While browsing last week, I came across an interesting site. The site is clearly designed as a promotional tool for the various interests of its operators, and indeed the commentary attempts to steer readers toward whatever they happen to be pushing. But the interesting side of the site is the commentary on their PPC campaigns, and how they approach quality scoring, keyphrase selection reduction, and how they ultimately reduce CPC.

I find it interesting because they describe specific numbers and metrics, the actions taken to remedy problems, and the ongoing evolution of their campaigns.

Interestingly, enough data is provided to reproduce their PPC scenarios. Few if any vaguaries or ambiguities are present. It’s what sorts the marketing hype and bollox from the actionable advice you can test for yourself.

If you’re happy to look past the persistant product/services plugs throughout, the site does offer some insightful approaches to setting up a PPC campaign. I make no assertions as to the effectiveness of their tools or products - that’s for you to decide. But the info is definately a handy read.

The site is PPC Riches, and can be found here