PPC Reference Marketing Management

Well, it finally happened, it’s an industry first, and SEOMoz are behind it. Back in January, I participated in a survey that was aimed at profiling the spending, confidence, and practices of SEO professionals. The results of the survey which SEOMoz claim involved some 3000 SEO Pros, are mostly what I expected, but there’s a few gems in there that demonstrate concensus where speculation otherwise prevailed.

Their detailed overview and question specific commentary are all worth a read. They’ve made the results (expressed numerically) available as csv or SQL downloads, though I encourage all interested parties to visit SEOMoz, and read the article in context.

Browsing Shoemoneys website the other day, I came across a post by Ian Fernando that I thought would really add value to anyone undertaking a PPC campaign for christmas. Whether driving traffic to a FeedFront, a PPC minisite, or full blown ecom site, this article is worth a read.

I don’t go for the usual spin, instead preferring the nuts and bolts approach that I can verify for myself. Here’s the main traffic sources discussed - and remember, after about a week of work, he’s driving around 2K visitors per day, not a bad effort AT ALL. He’s spending money on Adwords, using Craigslist Classifieds and Social Media Networks.

He’s also explained in comprehensive detail what his approach is. You can find the article on Shoemoneys blog here

While browsing Digitalpoint the other day, I came across a post touted as 100+ untapped link building strategies. Naturally the first thing that came to mind was - oh yeah, more spam, or at least the usual link bait.

Nonetheless i decided to contact the poster and asked for more details. I was surprised at the coverage of the post, and I must admit to finding the odd gem. The list is definitely worth a look if you’re into link building.

Heres the link: 100+ Link Building Strategies

Having followed up on my previous post where  I took a look at SEO Freelancers, I decided it was time to step out and see what SEO Outsourcing was all about for myself.

The objective ? To acquire around 100 backlinks for a site I run, at around 1$ per link. The links needed to be themed, with a slight twist on the anchor text used, and present on SE friendly sites. No directories, commenting, forums or networks etc.

Basically, I just wanted to acquire some productive backlinks that appeared organic, and gave my site a boost in the big three.

Today I had a friend call me to tell me he was working on a new site for a client, and that I might be interested as I’m into SEO & SEM. He arranged a quick look at the site for me (still in development), and to put it simply, I was impressed.

Basically, it’s a reverse auction site for SEO & SEM pros, and it’s got some seriously kick-ass features that I’ve never seen before in a services auction site.

Off the Pay per Click radar for a while, I’ve been busy working on a new project. It’s time to take a quick look around and blow the dust off the server..

While browsing last week, I came across an interesting site. The site is clearly designed as a promotional tool for the various interests of its operators, and indeed the commentary attempts to steer readers toward whatever they happen to be pushing. But the interesting side of the site is the commentary on their PPC campaigns, and how they approach quality scoring, keyphrase selection reduction, and how they ultimately reduce CPC.

Pay Per Click Advertising is simply a form of advertising where the advertiser pays a given sum per click thru from the publisher site to their site. Publishers benefit from this by receiving either the whole ppc amount, or a percentage of what the advertiser pays to the respective PPC program.

Underlying the PPC process however are 2 critical principles of operation. They’re critical, because unlike CPA or Cost Per Action, a lead doesn’t need to be generated, nor an action of any sort performed except the click itself - the end user may click through to an advertisers site, then move on, which of course is useless to the advertiser.

Over the easter break, PPC Reference will be visiting five (5) blogs and depositing EASTER EGGS in their comments. Popular in the SEO/SEM sectors, they’ll include Matt Cutts blog, Shoemoney, and Tech Crunch to name a few.

The easter eggs will be passwords that grant access to our easter eggs pages here on PPC reference which contain highly profitable, virtually non-competitive keyphrases (from an SEO perspective) that are ready to turn a quick buck via Adsense, Afilliates, or arbitrage.

We’ve done the crunch work - all you have to do is find them. Each easter egg will be released to the first 7 distinct IP addresses to ensure recipients get a fair go.

Each week (or thereabouts) we plan to feature a new ppc alternative to Adsense and this week it’s Bidvertiser, which, assuming you’re actually viewing our website, can be seen in the right hand column of our home page, or just underneath the title of this post if reading it exclusively.

This post will be updated as we progressively gather data on PPC PROFFESIONALS around the globe and may evolve into a directory; though for now its intended as a quick reference for anyone seeking proffesional PPC consulting services. Keep in mind that PPC professionals can extend not only to consultants providing internet marketing advice, but to those offering Pay Per Click training & workshops.

If you would like to be included in this list, leave a comment remembering to provide your location, and contact details. The objective of this list is to provide a reference for people seeking PPC Consultants or guidance. Note that those who respond to both our PPC Advertising Firms post within the designated period, and comment on this post, will be hilited accordingly.